Efua Obeng, Ph.D.

Associate Professor and Acting Department Chair

Office Hours

Tuesdays 11:00am-12:30pm
Wednesdays 11:00am – 12:00pm
Thursdays 11:00am – 12:30pm
Schedule an appointment


The retail industry is changing at supersonic speeds making it difficult for companies to survive let alone thrive. These changes (and others) provide a ripe context for researchers to study business phenomena. While some retailers are struggling to keep up others are rapidly innovating and in doing so spearheading many of these changes. With this in mind, Dr. Obeng’s research identifies theoretically driven, managerially relevant practices retailers can use to achieve competitive differentiation, build and sustain relationships with customers, and maintain healthy profits in this new business environment.

Courses Taught

  • Principles of Marketing
  • Principles of Marketing (Honors)
  • Retail Management
  • Sports Marketing
  • Marketing Management
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