Wen Gong, Ph.D.

Associate Professor

Office Hours

Monday: 12:30pm – 2pm
Tuesday: 1pm – 4pm
Wednesdays: 12:30pm – 2:00pm 

Link to Zoom (you must get the password from Dr. Gong to join a meeting)

Biography

Wen Gong is an Associate Professor of Marketing in the School of Business at Howard University. Her research interests are in the areas of internet marketing and advertising, social media marketing, cross-cultural consumer behavior, and international marketing. Dr. Gong has published in many journals including Journal of Advertising Research, International Marketing Review, Journal of Macro Marketing, Journal of Asia-Pacific Marketing and Logistics, International Journal of Internet Marketing and Advertising, Journal of Asia Business Studies, International Journal of Electronic Business, Journal of Research in Interactive Marketing, International Journal of Technology Marketing, Business Horizons, Cross-culture Management: An International Journal, and Journal of American Academy of Business. Dr. Gong has attended and presented papers in numerous national and international academic conferences including American Marketing Association, American Academy of Advertising Asia-Pacific Conference, World Marketing Congress, European Advertising Academy International Conference on Research in Advertising, Academy of Marketing Science Cultural Perspectives on Marketing Conference, World Business Congress, International Business and Economy Conference, and Administrative Sciences Association of Canada Conference. Dr. Gong holds a bachelor’s degree from Beijing University of Posts and Telecommunications, a master’s degree from the University of International Business and Economics, and a doctorate from George Washington University. Her email address is: gong.gw@gmail.com.


Courses Taught

  • Principles of Marketing
  • Marketing Management (Graduate)
  • Marketing Research (Undergraduate)
  • Marketing Research (Graduate)
  • Consumer Behavior

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