Yuvay Ferguson, Ph.D.

Assistant Dean for Impact and Engagement, Associate Professor of Marketing

Office Hours

Tuesdays: 9am – 12pm
Thursdays: 9am – 12pm
Schedule an appointment

Biography

Dr. Yuvay Meyers Ferguson is an Associate Professor and the Department Chairperson in the Department of Marketing at Howard University’s School of Business. She teaches Marketing Communications, Consumer Behavior, and Brand Management at the University. Dr. Ferguson graduated with honors from Howard University with a Bachelors degree in International Business Marketing and then went on to American University to obtain a Masters Degree in Public Communications. Before returning to graduate school, she worked in advertising for a couple of years with clients such as the American Red Cross and BellSouth. Dr. Ferguson completed her Ph.D. in Advertising at the University of Texas at Austin. Her research interests focus on representation of Blacks and Millenials in advertising and their consumer behavior in the marketplace.

Dr. Ferguson is an active member of her community and a member of Delta Sigma Theta Sorority, Inc. She and her husband, John Ferguson, live in Washington, DC with their daughters, Madelyn Victoria and Olivia Christine. John is the Director of Human Resources for Monumental Sports and Entertainment, Parent Company of the NBA’s Washington Wizard.


Courses Taught

  • Marketing Communications
  • Consumer Behavior
  • Brand Management

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