Denver D’Rozario is a Professor of Marketing, Department of Marketing, School of Business, Howard University. He has been at Howard University since the Fall of 1996. He has a Bachelor’s degree in Chemical Engineering from the University of Madras (1983), an MBA from Illinois State University (1987) and a PhD from the Leonard N. Stern School of Business, at New York University (1992). From the Fall of 1990 to the Spring of 1996, he was an Assistant Professor of Marketing in the Fox School of Business and Management at Temple University. His research interests include international (cross-cultural) marketing, ethnic marketing, nostalgia-based marketing, the use of dead celebrities in marketing and psychometric issues in marketing, among other areas. He has won several competitive teaching awards as well as several competitive research and teaching grants and fellowships. He has published over three dozen papers in various Journals, including the Journal of Advertising, Journal of Consumer Marketing, Journal of Consumer Psychology, Journal of Immigrant and Refugee Services, Journal of International Consumer Marketing, Journal of International Food and Agribusiness Marketing, Journal of Macro-marketing, Journal of Marketing Management, Journal of Advances in Consumer Research, the American Marketing Association’s Summer Educators’ Conference Proceedings and the Marketing and Public Policy Conference Proceedings and the Academy of International Business’ Annual Conference Proceedings, among others. A research area that he pioneered the investigation of in Marketing, namely Retail-Redlining, has now been listed in Wikipedia. He has reviewed for several Journals, Conferences and Publishers in the field of Marketing. He has also done consulting work for several Companies, Non-profit Organizations and Federal Government Agencies, including the Ford Motor Company and the Social Security Administration, among others. He &/or his work have been quoted in several news media, including ABC (Channel 7 News), NBC (Channel 4 News), BET’s National (11:00 p.m.) News, The Washington Times, The Wall Street Journal, Black Enterprise Magazine, The Pantagraph, The Greenbelt News Review, The Dispatch, the Indian Express and Hindu newspapers, Educational Games Research and Bankruptcy News, among others.